Why This List Exists Manipulative marketing tactics are everywhere—popups, emails, sales pages, even conversations. And people are tired of it. This post is your guide to spotting those tactics, understanding why they’re harmful, and—most importantly—knowing...
Let’s Call It What It Is: Manipulation You know that icky feeling when a website flashes “Only 1 left in stock!”—and it turns out the item never sells out? That’s manipulative marketing. It’s the kind of tactic that pressures, guilt-trips, or tricks people into...
At Black Cat Web Studio, we often meet clients who say, "I know my website needs work, but I’m not sure if I need a full redesign." It’s a fair question. Redesigning a website is an investment of time, money, and energy—and it’s not something you do just because...
Ever wondered, "Can you see who visits your website?" Now, here's the thing: you can't track individual identities (that'd be creepy and illegal!). But what you can track easily—and absolutely should—is how many visitors your website gets, where they're coming from,...
Why Your Google Business Profile Isn’t Getting Organic Visits (And How to Fix It) You set up your Google Business Profile. Added your best photos. Wrote a compelling description. Even gathered a few reviews. And yet… almost no traffic. Meanwhile, your competitor—who...
Try navigating a website with your eyes closed or using only your keyboard. Not easy, right? Learning how to make a website accessible starts with understanding these everyday challenges. People rely on screen readers and keyboard navigation to browse the web, but...
No one has time for a website that takes forever to load! And one major factor that can slow down your website is unoptimized media—images and videos that are too large or not properly compressed. Optimizing your media isn’t just a nice-to-have, it’s a must for...
Today, we're diving into the world of chatbots - those little digital helpers that are popping up everywhere like mushrooms after rain. But are they really the magic solution everyone's making them out to be? Let's chat about it! Introduction: It seems like more and...
Introduction: So, you need a website. But before diving into design and content, it's crucial to understand what you need it for. While it might sound self-explanatory, the phrase "Every business needs a website" isn't enough to create a site that truly serves...
Need a new website but not sure where to start? You're not alone! This blog will guide you through the essential steps to take your business online, from identifying your needs to launching your site. Step 1. Understand Your Needs and Abilities Before starting a new...
As a service-based business owner, you know the critical role your website plays in making that vital first impression. It's often the first point of interaction potential clients have with your brand. If your site feels outdated or isn’t aligned with your current...
Hi, small business owners! Let's talk about an important step in building your online presence: selecting the right hosting provider. This choice is key to ensuring your website performs well and supports your business goals. Let’s start with straightforward advice:...