Ever wondered why your carefully crafted emails are playing hide-and-seek in your recipients' spam folders? There is no easy answer on how to avoid spam folder. So, let's dive in and unravel the essence of spam filtering together! Why Do Emails Go to Spam? Before we...
Just like changing your car's oil or updating your phone software, your WordPress website deserves some regular care too. Think of it as the routine checkup that keeps your online engine purring smoothly. One of the key aspects of managing a WordPress website is...
Being in an industry that feels threatened in the face of advancing AI technologies, I wanted to ease my anxiety about machines taking over my business by learning more about the topic. As someone said, AI won’t take your job, people who know how to use it will. So...
Imagine your website as a bustling marketplace, and each visitor is a potential customer exploring the aisles. What if you had a special tool, like a magic map, that showed you where these customers came from, what products they liked, and where they spent the most...
It's no secret that websites should be mobile-friendly. However, I still prefer desktop browsing when possible. Why? Because it's often PAINFUL to use a mobile version especially if you need to perform something slightly more complex than finding out business...
So you have a fresh and clean website for your business. It is attractive and engaging. It clearly shows what problem you solve for your clients, and how you can help. And it guides your client toward taking the next step and work with you. Now what? While having a...
1.How Google works Google embodies so many things nowadays that it's very difficult to grasp what exactly we should do to make our website get some Google love. But if we talk about SEO, at its core Google is a crawler. It’s simply a mechanism for searching and...
Despite popular belief, your website's design isn't the most important factor. According to recent statistics content creation is a top priority for 80% of marketers. Although visual appeal certainly affects your clients' first impression, it is the words that sell....
If you're a small business owner, chances are you've heard the term "lead magnet" before. A lead magnet is a tried-and-true way to grow your email list quickly. In this post, we’ll define what it means and show a few examples of how it’s used in business today. We'll...
Do you see a "your website is not secure" message when entering your website? SSL certificate issues are one the most prevalent causes of website downtime. They tend to expire, leaving your website vulnerable and scaring away visitors with menacing Google...
On average visitors spend 52 seconds on a web page. In this short amount of time, how can you capture their attention and encourage them to engage with your business further? Creating a clear website message will help you with that. In addition to the clean look...
While looks are not everything, they play a significant role in the success of your website. Think about it—if a website isn’t aesthetically pleasing, organized, and easy to navigate, how likely are visitors to stay on the site and ultimately become customers? In this...