medspa website case study

Case Study: Branding Refresh, Website, Messaging, SEO

Med Spa Website & SEO

The Results

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A Complete Brand Look

We expanded their logo into a full brand system with colors and fonts that gave JP Beauty a polished, professional style.

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Website That Converts

Each treatment got its own dedicated page, making the site more thorough, user-friendly, and easy to navigate.

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Immediate Google Visibility

Only with basic SEO optimization at launch, the new structure alone pushed several services to rank locally — in some cases hitting #1.

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Steady Growth in Search

With ongoing SEO, JP Beauty keeps climbing in rankings and seeing more traffic from Google every month.

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A Luxury Feel Online

The design conveys comfort and elegance, reflecting the high-end medspa experience clients enjoy in person.

The Challenge

JP Beauty Aesthetics came to us with a logo they loved, but little else to support their brand. Their online presence was limited to a one-page Canva website with a PDF service menu. On top of that, they’d had a frustrating experience with a previous designer who abandoned the project, leaving them hesitant to try again. While they had a Google Business Profile, they weren’t showing up in organic search, which meant potential clients weren’t finding them online.

Before/After

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Website Design