WEBSITE + BRAND UPLIFT PACKAGES
Welcome & Pricing Guide
Hi, I’m Varvara, owner of Black Cat Web Studio. Over the years of working with web design clients, I noticed a pattern: many people want to polish their brand look during a website redesign, but a full rebrand feels like too much. That’s why I created my Website + Brand Uplift package, a practical way to refresh your website and tighten the visual style without starting from scratch. Details are below.
What's included
Everything You Need for a CLEAR, PROFESSIONAL Online Presence
Your Website + Brand Uplift includes all the essential elements to help your business show up online with clarity, consistency, and confidence.
Included With Every Website
We build quality websites that help your business grow for years to come.
That’s why every project includes the essentials below.
Conversion-focused WordPress website
Your scalable website is built in WordPress with a structure designed to guide visitors and support inquiries.
Branding boost
A refreshed look with updated colors and fonts, plus a simple style guide. (For complete brand identity design, see our full branding packages.)
Brand message strategy session
A short session to understand your business and clarify how you help clients and how to say it on the website.
Copywriting
We know how busy you are. That’s why we help write clear, engaging copy for your website.
Basic SEO optimization
We optimize your site for search engines with metadata, redirects, and SEO plugin setup to help you get found online
Optimization for all screen sizes
People browse on different devices — we make sure your website looks great on all of them.
Basic security and automated backup
We set up security measures and automated backups to protect your website and prevent data loss.
Basic Google Analytics setup
We’ll connect Google Analytics so you can track how your website performs and see where your visitors come from.
Contact form
You’ll get a contact form that makes it easy for clients to reach out.
Available Add-ons
Every business is different and uses different tools. We don’t want to limit your options. Below are some of the most popular extras you can add to any package.
Lead magnet
We’ll create a downloadable freebie (like a checklist or short guide) and add a sign-up form to collect new subscribers and grow your email list.
Event calendar
Keep your audience informed by adding a dynamic event calendar to your website.
Pop-Ups and Sliding Bars
Highlight special offers, announcements, or free resources with gentle pop-ups or sliding bars that appear at the right moment.
E-commerce functionality (online payments)
Add online payment options to start accepting payments directly on your website.
CRM & Other Integrations
Connect your forms and website tools to your CRM or email platform (HubSpot, Mailchimp, or others) so new leads automatically flow into your system.
Live Chat or Chatbot
Add a live chat or automated chatbot so visitors can get answers, book a call, or leave messages while they’re on your website.
Advanced SEO optimization
One-time, deeper SEO setup to give your website a stronger foundation and a boost in visibility.
If you want ongoing support after that, we also offer monthly SEO plans. Learn more here.
Website + Brand Uplift Packages
We want to make sure we have the perfect website care plan for your business.
Growth
For growing businesses with multiple services that need more pages and a stronger lead flow.- ✔️ Expanded website (up to 12 pages)
- Individual service pages and supporting pages like FAQ, Process, Reviews, etc.
- ✔️ Brand uplift (visual polish):
- Color palette, font system, brand style guide
- ✔️ Advanced quote request form
- A more detailed form to qualify leads
- ✔️ Logo cleanup & variations
- Refine your existing logo and get a few ready-to-use versions for web & print.
- ✔️ Lead magnet
- Concept + copy + design of a simple PDF freebie
- ✔️ Email nurture sequence
- 5–7 emails written to warm up leads and drive inquiries
- ✔️ Lead Tracking Setup
- Track form submissions and key actions so you can see what’s actually generating inquiries.
- ✔️ Client Journey Setup
- Follow-through after someone submits a quote request (thank-you page, confirmation messaging, and next steps to keep the conversation moving).
Core
For established businesses that need a clear, professional website to present services and generate inquiries.- ✔️ Signature website (up to 6 pages)
- Key pages to present your business clearly (Home, About, Services, Contact + 1–2 supporting pages)
- ✔️ Brand uplift (visual polish):
- Color palette, font system, brand style guide
- ✔️ Advanced quote request form
- A more detailed form to qualify leads
- ✔️ Logo cleanup & variations
- Refine your existing logo and get a few ready-to-use versions for web & print.
- Lead magnet
- Email nurture sequence
- Lead Tracking Setup
- Client Journey Setup
Starter
For new businesses or new offers that need a clean, conversion-focused page fast.- ✔️ Scrollable landing page
- Single-page layout focused on one offer + one main call to action.
- ✔️ Brand uplift (visual polish):
- Color palette, font system, brand style guide
- ✔️ Simple lead capture
- A simple contact form or booking link
- Logo cleanup & variations
- Lead magnet
- Email nurture sequence
- Lead Tracking Setup
- Client Journey Setup
Next Step
Not sure which tier fits? Book a quick call. Prefer to skip the call? Request a proposal and I’ll follow up with a few questions.
“We had our old website for years and it was not bringing new visitors to our dance studio. Black Cat Web Studio helped us with our message, branding and website copy and the whole process was simple and pleasant. The new website that they created allowed our clients to reserve their classes and buy packages online. Now we have a beautiful, professional website, and most importantly many more students who sign up online.”
Portfolio
Our featured websites:
Next step
Not sure which tier fits? Book a quick call. Prefer to skip the call? Request a proposal and I’ll follow up with a few questions.