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Despite popular belief, your website's design isn't the most important factor. According to recent statistics content creation is a top priority for 80% of marketers. Although visual appeal certainly affects your clients' first impression, it is the words that sell....
If you're a small business owner, chances are you've heard the term "lead magnet" before. A lead magnet is a tried-and-true way to grow your email list quickly. In this post, we’ll define what it means and show a few examples of how it’s used in business today. We'll...
Do you see a "your website is not secure" message when entering your website? SSL certificate issues are one the most prevalent causes of website downtime. They tend to expire, leaving your website vulnerable and scaring away visitors with menacing Google...
On average visitors spend 52 seconds on a web page. In this short amount of time, how can you capture their attention and encourage them to engage with your business further? Creating a clear website message will help you with that. In addition to the clean look...
While looks are not everything, they play a significant role in the success of your website. Think about it—if a website isn’t aesthetically pleasing, organized, and easy to navigate, how likely are visitors to stay on the site and ultimately become customers? In this...
You may have heard that to be successful online you need a website that generates conversions. But what exactly is a conversion-focused website? And how is it different from a regular one? In this post, we'll explore differences between regular and...